truth - Catmageddon

Everyone knows smoking harms humans. That's old news. But not everyone knows that smoking is also bad for their pets. Fact: Cats are twice as likely to get cancer if their owner smokes. And no cats means no cat videos which means the end of the Internet as we know it!  AKA #CATMAGEDDON

To spread the word, we encouraged teens to retweet our message in order to "unlock the most epic cat video ever", a custom video by internet star Aaron's Animals.

We also partnered with Adult Swim to make their first ever five-part "micro series" called Cat Dick Mysteries featuring a cat private detective trying to solve the mystery of disappearing cats.

And to extend the message even further Twitch created a live activation on their site.

Check out the case study

And some of the awesome press.