truth - Business or Exploitation?
Big Tobacco's tactics go beyond traditional "target marketing" and have crossed over into straight-up preying on the vulnerable. As part of a new brand journalism model of exposing the truth, we enlisted journalists like Ryan Duffy and Amanda Seales to investigate Big Tobacco and report on their findings in a series of :30s and long-form pieces.
Amanda Seales reports on the fact that there are up to 10x more cigarettes ads in black neighborhoods.
Low-income neighborhoods are more likely to have tobacco retailers near schools than in other neighborhoods.
Ryan Duffy and Logic discuss how Big Tobacco preys on people with mental health issues.
Long-form report on Big Tobacco’s exploitation of people with mental health issues.