Tillamook - 4am Club

Tillamook is a farmer-owned, farmer-led dairy co-op. And those farmers are up before dawn every day making the best dairy around. We wanted to show our appreciation by supporting the next generation of farmers who will take the reins. We asked our rabid fans to wake up when the farmers do and share a pic of what 4am looks like at their house. For every pic shared, we donated $100 to the Tillamook Future Farmers of America. The response was amazing and we raised $50k.