FAcebook - Transparency

I recently helped Facebook tackle one of the most important topics a brand can tackle today–Privacy and Transparency.

It starts by giving people more insight and control over their data. Enter the Off-Facebook Activity tool, a feature that lets people view and manage their information on Facebook. We launched this tool with a new website and series of paid social videos with a simple message– The best person to be in control of your data is you.

Beyond control, transparency is huge. We created content explaining how Facebook’s Community Standards Report comes together. Two of the most important aspects being the development of third party group (DTAG) made up of international experts in measurement, statistics, criminology and governance to bring unbiased perspective, followed by Facebook’s efforts to remove harmful content.