Converse - Domaination

Where’s the first place kids go to ask questions? Is it their parents? Nope. It’s Google. We made hundreds of single-serving sites, each as a hyper targeted response to what our target was searching on Google. Each link is to an individual Converse website with a branded message that acts as a conversation starter based on that search. Once you click on each link you’re in a ring of Converse mini-sites. No hard sell, just Converse radness and fun content.

*Effie Gold Winner*

We answered questions about kissing, art school, the best action scenes, acne, getting dumped and hundreds of other things that are helpful to a teenage kid–all with a Converse twist. Unfortunately, it is no longer live, but here are a few examples of the content we made. (Side note, Kissing With Ross sparked Converse.com’s best ever sales and web traffic figures. It also made VH1’s Best Week Ever.