Converse - Band of Ballers

Converse wanted wanted to bring their basketball and lifestyle segments together, so we did just that. Band of Ballers was a 3 v 3 basketball tournament between bands in a church gym in NYC. It turned into a huge party. The content we recorded blew up on the blogs and the Twitters. Jim Jones and the Dipset won the tournament, but really everyone wins when there’s music and sport.