23andMe - Holiday (Agency: 72andSunny)

My most recent (and insanely fun) adventure has been as a Creative Lead on the marketing team at 23andMe. While I’ll always love the agency side, being inside and living the brand has been an invaluable learning experience. As a pure creative, I’ve been working closely with the brand team to set 23andMe’s overall tone and voice while also creating our own content for broadcast and digital and social.

That’s what was expected though. What I’ve enjoyed most was expanding my skill set to learn more about the inner workings and finances of a brand, using my experience to help craft creative briefs for our partners and being able to guide our agency (72andsunny!) from the unique perspective of a creative on the brand side. Here’s a smattering of the work they created under our guidance.